"Research Note - Customer Loyalty Programs: Are They Profitable?"

Siddharth S. Singh, Dipak C. Jain, Trichy V. Krishnan (2008)

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DOI: 10.1287/MNSC.1070.0847

access: closed

type: Journal Article

metadata version: 2020-06-30

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Siddharth S. Singh, Dipak C. Jain, Trichy V. Krishnan:
Research Note - Customer Loyalty Programs: Are They Profitable? Manag. Sci. 54(6): 1205-1211 (2008)

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