"Consumer Heterogeneity, Product Quality, and Distribution Channels."

Hongyan Shi, Yunchuan Liu, Nicholas C. Petruzzi (2013)

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DOI: 10.1287/MNSC.1120.1604

access: closed

type: Journal Article

metadata version: 2020-06-30

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Hongyan Shi, Yunchuan Liu, Nicholas C. Petruzzi:
Consumer Heterogeneity, Product Quality, and Distribution Channels. Manag. Sci. 59(5): 1162-1176 (2013)

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