"Do Store Brands Aid Store Loyalty?"

Satheesh Seenivasan, K. Sudhir, Debabrata Talukdar (2016)

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DOI: 10.1287/MNSC.2014.2133

access: closed

type: Journal Article

metadata version: 2023-09-30

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Satheesh Seenivasan, K. Sudhir, Debabrata Talukdar:
Do Store Brands Aid Store Loyalty? Manag. Sci. 62(3): 802-816 (2016)

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