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"Pay What You Want as a Marketing Strategy in Monopolistic and ..."
Klaus M. Schmidt, Martin Spann, Robert Zeithammer (2015)
- Klaus M. Schmidt
, Martin Spann
, Robert Zeithammer:
Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets. Manag. Sci. 61(6): 1217-1236 (2015)
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