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"Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field ..."

Navdeep S. Sahni, Dan Zou, Pradeep K. Chintagunta (2017)

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DOI: 10.1287/MNSC.2016.2450

access: closed

type: Journal Article

metadata version: 2020-06-30

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  - journals/mansci/SahniZC17
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  - https://dblp.org/rec/journals/mansci/SahniZC17
Navdeep S. Sahni, Dan Zou, Pradeep K. Chintagunta:
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments. Manag. Sci. 63(8): 2688-2705 (2017)

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