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"Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field ..."
Navdeep S. Sahni, Dan Zou, Pradeep K. Chintagunta (2017)
- Navdeep S. Sahni, Dan Zou, Pradeep K. Chintagunta:
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments. Manag. Sci. 63(8): 2688-2705 (2017)
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