Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Does Brand Licensing Increase a Licensor's Shareholder Value?"

Adina Barbulescu Robinson, Kapil R. Tuli, Ajay K. Kohli (2015)

> Home

Details and statistics

DOI: 10.1287/MNSC.2014.1980

access: closed

type: Journal Article

metadata version: 2020-06-30

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mansci/RobinsonTK15
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mansci/RobinsonTK15
Adina Barbulescu Robinson, Kapil R. Tuli, Ajay K. Kohli:
Does Brand Licensing Increase a Licensor's Shareholder Value? Manag. Sci. 61(6): 1436-1455 (2015)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.