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"Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market."
Imke Reimers, Claire (Chunying) Xie (2019)
- Imke Reimers
, Claire (Chunying) Xie:
Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market. Manag. Sci. 65(1): 286-300 (2019)
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