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"The Uncertain Value of Uncertainty: When Consumers Are Unwilling to Pay ..."

Alice Moon, Leif D. Nelson (2020)

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DOI: 10.1287/MNSC.2019.3426

access: closed

type: Journal Article

metadata version: 2020-10-20

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Alice Moon, Leif D. Nelson:
The Uncertain Value of Uncertainty: When Consumers Are Unwilling to Pay for What They Like. Manag. Sci. 66(10): 4686-4702 (2020)

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