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"Are Physicians "Easy Marks"? Quantifying the Effects of Detailing and ..."

Natalie Mizik, Robert Jacobson (2004)

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DOI: 10.1287/MNSC.1040.0281

access: closed

type: Journal Article

metadata version: 2020-06-30

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Natalie Mizik, Robert Jacobson:
Are Physicians "Easy Marks"? Quantifying the Effects of Detailing and Sampling on New Prescriptions. Manag. Sci. 50(12): 1704-1715 (2004)

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