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"Product-Line Competition: Customization vs. Proliferation."

Haim Mendelson, Ali K. Parlaktürk (2008)

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DOI: 10.1287/MNSC.1080.0935

access: closed

type: Journal Article

metadata version: 2020-06-30

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Haim Mendelson, Ali K. Parlaktürk:
Product-Line Competition: Customization vs. Proliferation. Manag. Sci. 54(12): 2039-2053 (2008)

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