"Parallel and Sequential Testing of Design Alternatives."

Christoph H. Loch, Christian Terwiesch, Stefan Thomke (2001)

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DOI: 10.1287/MNSC.47.5.663.10480

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type: Journal Article

metadata version: 2020-06-30

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Christoph H. Loch, Christian Terwiesch, Stefan Thomke:
Parallel and Sequential Testing of Design Alternatives. Manag. Sci. 47(5): 663-678 (2001)

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