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"Consideration Set Formation with Multiproduct Firms: The Case of ..."

Lin Liu, Anthony J. Dukes (2013)

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DOI: 10.1287/MNSC.1120.1659

access: closed

type: Journal Article

metadata version: 2023-09-30

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Lin Liu, Anthony J. Dukes:
Consideration Set Formation with Multiproduct Firms: The Case of Within-Firm and Across-Firm Evaluation Costs. Manag. Sci. 59(8): 1871-1886 (2013)

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