"Ideation-Execution Transition in Product Development: An Experimental ..."

Evgeny Kagan, Stephen Leider, William S. Lovejoy (2018)

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DOI: 10.1287/MNSC.2016.2709

access: closed

type: Journal Article

metadata version: 2020-06-30

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Evgeny Kagan, Stephen Leider, William S. Lovejoy:
Ideation-Execution Transition in Product Development: An Experimental Analysis. Manag. Sci. 64(5): 2238-2262 (2018)

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