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"Group Buying: A New Mechanism for Selling Through Social Interactions."
Xiaoqing Jing, Jinhong Xie (2011)
- Xiaoqing Jing, Jinhong Xie:
Group Buying: A New Mechanism for Selling Through Social Interactions. Manag. Sci. 57(8): 1354-1372 (2011)
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