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"Managing Negative Celebrity Endorser Publicity: How Announcements of Firm ..."

Stefan J. Hock, Sascha Raithel (2020)

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DOI: 10.1287/MNSC.2018.3243

access: closed

type: Journal Article

metadata version: 2020-06-30

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Stefan J. Hock, Sascha Raithel:
Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Affect Stock Returns. Manag. Sci. 66(3): 1473-1495 (2020)

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