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"Research Note - Are Store-Brand Buyers Store Loyal? An Empirical ..."

Karsten Hansen, Vishal Singh (2008)

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DOI: 10.1287/MNSC.1080.0861

access: closed

type: Journal Article

metadata version: 2020-06-30

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  - journals/mansci/HansenS08
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  - https://dblp.org/rec/journals/mansci/HansenS08
Karsten Hansen, Vishal Singh:
Research Note - Are Store-Brand Buyers Store Loyal? An Empirical Investigation. Manag. Sci. 54(10): 1828-1834 (2008)

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