"Look Before You Leap: Market Opportunity Identification in Emerging ..."

Marc Gruber, Ian C. MacMillan, James D. Thompson (2008)

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DOI: 10.1287/MNSC.1080.0877

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type: Journal Article

metadata version: 2020-06-30

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Marc Gruber, Ian C. MacMillan, James D. Thompson:
Look Before You Leap: Market Opportunity Identification in Emerging Technology Firms. Manag. Sci. 54(9): 1652-1665 (2008)

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