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"Blogs, Advertising, and Local-Market Movie Box Office Performance."

Shyam Gopinath, Pradeep K. Chintagunta, Sriram Venkataraman (2013)

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DOI: 10.1287/MNSC.2013.1732

access: closed

type: Journal Article

metadata version: 2020-06-30

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  - journals/mansci/GopinathCV13
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  - https://dblp.org/rec/journals/mansci/GopinathCV13
Shyam Gopinath, Pradeep K. Chintagunta, Sriram Venkataraman:
Blogs, Advertising, and Local-Market Movie Box Office Performance. Manag. Sci. 59(12): 2635-2654 (2013)

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