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"Special Issue on Design and Development: The Idea Itself and the ..."

Jacob Goldenberg, Donald R. Lehmann, David Mazursky (2001)

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DOI: 10.1287/MNSC.47.1.69.10670

access: closed

type: Journal Article

metadata version: 2020-06-30

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Jacob Goldenberg, Donald R. Lehmann, David Mazursky:
Special Issue on Design and Development: The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success. Manag. Sci. 47(1): 69-84 (2001)

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