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"Paying to Be Nice: Consistency and Costly Prosocial Behavior."
Ayelet Gneezy et al. (2012)
- Ayelet Gneezy, Alex Imas, Amber Brown, Leif D. Nelson, Michael I. Norton:
Paying to Be Nice: Consistency and Costly Prosocial Behavior. Manag. Sci. 58(1): 179-187 (2012)
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