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"Information Technology and Trademarks: Implications for Product Variety."
Guodong Gordon Gao, Lorin M. Hitt (2012)
- Guodong Gordon Gao, Lorin M. Hitt:
Information Technology and Trademarks: Implications for Product Variety. Manag. Sci. 58(6): 1211-1226 (2012)
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