"How Targeting Affects Customer Search: A Field Experiment."

Nathan M. Fong (2017)

> Home

Details and statistics

DOI: 10.1287/MNSC.2016.2447

access: closed

type: Journal Article

metadata version: 2020-06-30

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mansci/Fong17
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mansci/Fong17
Nathan M. Fong:
How Targeting Affects Customer Search: A Field Experiment. Manag. Sci. 63(7): 2353-2364 (2017)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.