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"When Acquisition Spoils Retention: Direct Selling vs. Delegation Under CRM."

Yan Dong, Yuliang Yao, Tony Haitao Cui (2011)

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DOI: 10.1287/MNSC.1110.1344

access: closed

type: Journal Article

metadata version: 2024-02-26

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Yan Dong, Yuliang Yao, Tony Haitao Cui:
When Acquisition Spoils Retention: Direct Selling vs. Delegation Under CRM. Manag. Sci. 57(7): 1288-1299 (2011)

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