"Dynamic Pricing for New Products Using a Utility-Based Generalization of ..."

Koray Cosguner, P. B. (Seethu) Seetharaman (2022)

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DOI: 10.1287/MNSC.2021.4257

access: closed

type: Journal Article

metadata version: 2022-04-27

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Koray Cosguner, P. B. (Seethu) Seetharaman:
Dynamic Pricing for New Products Using a Utility-Based Generalization of the Bass Diffusion Model. Manag. Sci. 68(3): 1904-1922 (2022)

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