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"Measuring the Informative and Persuasive Roles of Detailing on Prescribing ..."

Andrew T. Ching, Masakazu Ishihara (2012)

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DOI: 10.1287/MNSC.1110.1499

access: closed

type: Journal Article

metadata version: 2020-06-30

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Andrew T. Ching, Masakazu Ishihara:
Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions. Manag. Sci. 58(7): 1374-1387 (2012)

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