"Direct Marketing, Indirect Profits: A Strategic Analysis of Dual - Channel ..."

Wei-yu Kevin Chiang, Dilip Chhajed, James D. Hess (2003)

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DOI: 10.1287/MNSC.49.1.1.12749

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type: Journal Article

metadata version: 2024-05-07

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Wei-yu Kevin Chiang, Dilip Chhajed, James D. Hess:
Direct Marketing, Indirect Profits: A Strategic Analysis of Dual - Channel Supply - Chain Design. Manag. Sci. 49(1): 1-20 (2003)

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