"The Role of Brand Image and Product Characteristics on Firms' Entry and ..."

Fabio Caldieraro (2016)

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DOI: 10.1287/MNSC.2015.2303

access: closed

type: Journal Article

metadata version: 2020-06-30

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Fabio Caldieraro:
The Role of Brand Image and Product Characteristics on Firms' Entry and OEM Decisions. Manag. Sci. 62(11): 3327-3350 (2016)

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