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"Customer Supercharging in Experience-Centric Channels."

David R. Bell, Santiago Gallino, Antonio Moreno (2020)

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DOI: 10.1287/MNSC.2019.3453

access: closed

type: Journal Article

metadata version: 2021-09-16

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  dblp key:
  - journals/mansci/BellGM20
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  - https://dblp.org/rec/journals/mansci/BellGM20
David R. Bell, Santiago Gallino, Antonio Moreno:
Customer Supercharging in Experience-Centric Channels. Manag. Sci. 66(9): 4096-4107 (2020)

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