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"Detailing vs. Direct-to-Consumer Advertising in the Prescription ..."

Ram Bala, Pradeep Bhardwaj (2010)

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DOI: 10.1287/MNSC.1090.1074

access: closed

type: Journal Article

metadata version: 2020-06-30

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Ram Bala, Pradeep Bhardwaj:
Detailing vs. Direct-to-Consumer Advertising in the Prescription Pharmaceutical Industry. Manag. Sci. 56(1): 148-160 (2010)

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