Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Only the Ugly Face? A Theoretical Model of Brand Dilution."

Emanuele Bacchiega et al. (2024)

> Home

Details and statistics

DOI: 10.1287/MNSC.2022.00852

access: closed

type: Journal Article

metadata version: 2024-06-17

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mansci/BacchiegaCDM24
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mansci/BacchiegaCDM24
Emanuele Bacchiega, Mariachiara Colucci, Vincenzo Denicolò, Marco Magnani:
Only the Ugly Face? A Theoretical Model of Brand Dilution. Manag. Sci. 70(5): 3182-3199 (2024)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.