"Remanufacturing as a Marketing Strategy."

Atalay Atasu, Miklos Sarvary, Luk N. Van Wassenhove (2008)

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DOI: 10.1287/MNSC.1080.0893

access: closed

type: Journal Article

metadata version: 2020-06-30

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Atalay Atasu, Miklos Sarvary, Luk N. Van Wassenhove:
Remanufacturing as a Marketing Strategy. Manag. Sci. 54(10): 1731-1746 (2008)

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