"Reference Groups and Product Line Decisions: An Experimental Investigation ..."

Wilfred Amaldoss, Sanjay Jain (2010)

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DOI: 10.1287/MNSC.1090.1133

access: closed

type: Journal Article

metadata version: 2024-05-07

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Wilfred Amaldoss, Sanjay Jain:
Reference Groups and Product Line Decisions: An Experimental Investigation of Limited Editions and Product Proliferation. Manag. Sci. 56(4): 621-644 (2010)

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