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"Consumer community cognition, brand loyalty, and behaviour intentions ..."

Zhiqiang Zhang, Lei Zheng (2021)

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DOI: 10.1002/LEAP.1327

access: closed

type: Journal Article

metadata version: 2021-04-29

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Zhiqiang Zhang, Lei Zheng:
Consumer community cognition, brand loyalty, and behaviour intentions within online publishing communities: An empirical study of Epubit in China. Learn. Publ. 34(2): 116-127 (2021)

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