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"Going beyond the buzzword: what exactly is CRM?"

Lloyd Alan Fletcher (2001)

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DOI: 10.1087/095315101750240476

access: closed

type: Journal Article

metadata version: 2020-07-16

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Lloyd Alan Fletcher:
Going beyond the buzzword: what exactly is CRM? Learn. Publ. 14(3): 213-222 (2001)

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