"Online search-based advertising strategy for e-Business platform with the ..."

Buqing Ma et al. (2017)

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DOI: 10.1108/K-10-2016-0296

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - https://dblp.org/rec/journals/kybernetes/MaXSB17
Buqing Ma, Xiaoyan Xu, Yanhong Sun, Yiwen Bian:
Online search-based advertising strategy for e-Business platform with the consideration of consumer search cost. Kybernetes 46(2): 291-309 (2017)

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