"Not inspired enough: the mediating role of customer engagement between ..."

Muhammad Shahzeb Fayyaz et al. (2025)

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DOI: 10.1108/K-03-2023-0387

access: closed

type: Journal Article

metadata version: 2025-03-03

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  - journals/kybernetes/FayyazAAAT25
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  - https://dblp.org/rec/journals/kybernetes/FayyazAAAT25
Muhammad Shahzeb Fayyaz, Amir Zaib Abbasi, Khurram Altaf, Nasser Alqahtani, Ding Hooi Ting:
Not inspired enough: the mediating role of customer engagement between YouTube's perceived advertising value and customer inspiration. Kybernetes 54(2): 1175-1198 (2025)

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