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"Applying Brand Equity Theory to Understand Consumer Opinion in Social Media."
Evangelos Kalampokis et al. (2016)
- Evangelos Kalampokis, Areti Karamanou, Efthimios Tambouris, Konstantinos A. Tarabanis:
Applying Brand Equity Theory to Understand Consumer Opinion in Social Media. J. Univers. Comput. Sci. 22(5): 709-734 (2016)
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