"Empowering Digital Marketing with Interactive Virtual Reality (IVR) in ..."

Yuk-Ming Tang, Yui-yip Lau, Uen Lam Ho (2023)

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DOI: 10.3390/JTAER18020046

access: open

type: Journal Article

metadata version: 2023-05-17

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Yuk-Ming Tang, Yui-yip Lau, Uen Lam Ho:
Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention. J. Theor. Appl. Electron. Commer. Res. 18(2): 889-907 (2023)

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