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"What Drives VOD Purchases in Mobile TV Services? Exploring Utilization, ..."
Jaemin Song, Sunghan Ryu, Dongyeon Kim (2023)
- Jaemin Song, Sunghan Ryu, Dongyeon Kim:
What Drives VOD Purchases in Mobile TV Services? Exploring Utilization, Motivations, and Personality Traits. J. Theor. Appl. Electron. Commer. Res. 18(2): 1107-1125 (2023)
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