"The Effects of Omni-Channel Retailing on Promotional Strategy."

Dana Schrotenboer et al. (2022)

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DOI: 10.3390/JTAER17020019

access: open

type: Journal Article

metadata version: 2022-04-29

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Dana Schrotenboer, Efthymios Constantinides, Carolina Herrando, Sjoerd de Vries:
The Effects of Omni-Channel Retailing on Promotional Strategy. J. Theor. Appl. Electron. Commer. Res. 17(2): 360-374 (2022)

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