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"The Brand-Generated Content Interaction of Instagram Stories and ..."

Paloma de H. Sánchez-Cobarro, Francisco Jose Molina-Castillo, Cristina Alcazar-Caceres (2021)

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DOI: 10.3390/JTAER16030031

access: open

type: Journal Article

metadata version: 2022-07-13

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  - https://dblp.org/rec/journals/jtaer/Sanchez-Cobarro20
Paloma de H. Sánchez-Cobarro, Francisco Jose Molina-Castillo, Cristina Alcazar-Caceres:
The Brand-Generated Content Interaction of Instagram Stories and Publications: A Comparison between Retailers and Manufacturers. J. Theor. Appl. Electron. Commer. Res. 16(3): 513-524 (2021)

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