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"Customer Response Model in Direct Marketing: Solving the Problem of ..."

Suncica Rogic, Ljiljana Kascelan, Mirjana Pejic Bach (2022)

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DOI: 10.3390/JTAER17030051

access: open

type: Journal Article

metadata version: 2023-05-17

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  - journals/jtaer/RogicKB22
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  - https://dblp.org/rec/journals/jtaer/RogicKB22
Suncica Rogic, Ljiljana Kascelan, Mirjana Pejic Bach:
Customer Response Model in Direct Marketing: Solving the Problem of Unbalanced Dataset with a Balanced Support Vector Machine. J. Theor. Appl. Electron. Commer. Res. 17(3): 1003-1018 (2022)

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