"Online Reviews Meet Visual Attention: A Study on Consumer Patterns in ..."

Aura Lydia Riswanto et al. (2024)

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DOI: 10.3390/JTAER19040150

access: open

type: Journal Article

metadata version: 2024-11-22

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  - https://dblp.org/rec/journals/jtaer/RiswantoHLK24
Aura Lydia Riswanto, Sujin Ha, Sangho Lee, Mahnwoo Kwon:
Online Reviews Meet Visual Attention: A Study on Consumer Patterns in Advertising, Analyzing Customer Satisfaction, Visual Engagement, and Purchase Intention. J. Theor. Appl. Electron. Commer. Res. 19(4): 3102-3122 (2024)

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