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"Schema Incongruity: A Framework for Distributing Service Forms of FMCG ..."

Mathew Parackal, Damien Mather, Rory Redman (2022)

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DOI: 10.3390/JTAER17030057

access: open

type: Journal Article

metadata version: 2023-05-05

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  - journals/jtaer/ParackalMR22
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  - https://dblp.org/rec/journals/jtaer/ParackalMR22
Mathew Parackal, Damien Mather, Rory Redman:
Schema Incongruity: A Framework for Distributing Service Forms of FMCG Brands via a Digital Channel. J. Theor. Appl. Electron. Commer. Res. 17(3): 1124-1142 (2022)

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