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"Determinants of Use of Social Media Tools in Retailing Sector."
Carlota Lorenzo-Romero, María-del-Carmen Alarcón-del-Amo, Efthymios Constantinides (2014)
- Carlota Lorenzo-Romero
, María-del-Carmen Alarcón-del-Amo
, Efthymios Constantinides
:
Determinants of Use of Social Media Tools in Retailing Sector. J. Theor. Appl. Electron. Commer. Res. 9(1): 44-55 (2014)
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