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"Why Advertise on Short Video Platforms? Optimizing Online Advertising ..."

Weifeng Li, Minghui Jiang, Wentao Zhan (2022)

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DOI: 10.3390/JTAER17030054

access: open

type: Journal Article

metadata version: 2023-05-17

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  dblp key:
  - journals/jtaer/LiJZ22
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  - https://dblp.org/rec/journals/jtaer/LiJZ22
Weifeng Li, Minghui Jiang, Wentao Zhan:
Why Advertise on Short Video Platforms? Optimizing Online Advertising Using Advertisement Quality. J. Theor. Appl. Electron. Commer. Res. 17(3): 1057-1074 (2022)

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