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"Engagement of Ethnic-Minority Consumers with Electronic Word of Mouth ..."
Shalom Levy, Yaniv Gvili, Hayiel Hino (2021)
- Shalom Levy, Yaniv Gvili, Hayiel Hino:
Engagement of Ethnic-Minority Consumers with Electronic Word of Mouth (eWOM) on Social Media: The Pivotal Role of Intercultural Factors. J. Theor. Appl. Electron. Commer. Res. 16(7): 2608-2632 (2021)
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