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"The Effects of Content Likeability, Content Credibility, and Social Media ..."

Ivan Ka Wai Lai, Yide Liu (2020)

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DOI: 10.4067/S0718-18762020000300102

access: open

type: Journal Article

metadata version: 2021-02-17

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  dblp key:
  - journals/jtaer/LaiL20
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  - https://dblp.org/rec/journals/jtaer/LaiL20
Ivan Ka Wai Lai, Yide Liu:
The Effects of Content Likeability, Content Credibility, and Social Media Engagement on Users' Acceptance of Product Placement in Mobile Social Networks. J. Theor. Appl. Electron. Commer. Res. 15(3): 1-19 (2020)

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