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""Customer Reviews or Vlogger Reviews?" The Impact of ..."

Yiwu Jia et al. (2023)

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DOI: 10.3390/JTAER18030064

access: open

type: Journal Article

metadata version: 2024-01-13

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  - journals/jtaer/JiaFWA23
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  - https://dblp.org/rec/journals/jtaer/JiaFWA23
Yiwu Jia, Haolin Feng, Xin Wang, Michelle M. Alvarado:
"Customer Reviews or Vlogger Reviews?" The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms. J. Theor. Appl. Electron. Commer. Res. 18(3): 1257-1282 (2023)

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