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"Do You See It Clearly? The Effect of Packaging and Label Format on Google Ads."
Diego Gómez-Carmona et al. (2021)
- Diego Gómez-Carmona
, Serafín Cruces-Montes
, Pedro Pablo Marín-Dueñas
, César Serrano-Domínguez, Alberto Paramio
, Antonio Zayas García
:
Do You See It Clearly? The Effect of Packaging and Label Format on Google Ads. J. Theor. Appl. Electron. Commer. Res. 16(5): 1648-1666 (2021)
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